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    Fashion is the key to womens development.

    Our story begins in 2013 when the Rana plaza incident took the lives of 1200 garment workers in Bangladesh. An incident that shook the fashion industry and that caused consumers like us to look deeper into how our clothes are made.

     What we found out were these facts that we had experienced firsthand having lived in many countries around the world, but never knew how closely linked they were to our fashion choices. From cotton pickers, artisans and the garment workers our clothes are tied to the well being of women in developing nations and as someone who feels deeply about women’s development we feel that the key to improving their condition is education and financial empowerment through employment and fair wage.

     Pakistan has a huge women artisan resource that is unfortunately neglected due to the political climate of the country. Without access to the global economy their skills are perishing and they are living under difficult social & economical circumstances despite having an amazing talent and the ability to provide for themselves. Purple Impression was born out of this and our mission since is to use fashion as a force of change for women’s development and conservation of our planet. We have committed to full transparency and never compromise on our values of:

    Women Empowerment, Fairness and equality, Diversity, Giving Back and Eco Consciousness. 

    Women matter and collectively we have the power to make a change. We invite you to join us on this journey to elevate women through ethical fashion, and without compromising your values or style.


    Our Designs:

    Arash Shirinbab, Calligrapher, Berkeley CA

    Elaine Hamblin, Designer & Owner of KOSA ARTS, Oakland, CA
    Designer of Nomad Tee

    We know that you value comfort and style and these are the two key elements behind our design process. Our goal always is to provide you with comfort pieces that are flattering on all body shapes. We pay close attention to fabrics, making sure to use natural, breathable materials that you can live in all day.

    We produce our own designs with original artwork for hand embroidery in house and often collaborate with local designers and artists to bring you collections with a deeper meaning. 



     Our Artisans & Hand Embroidery: 

    Hand embroidery and needlework, an art dating back to 30,000 B.C is believed to originate in the Orient and Middle East. This is why we went to one of the oldest cities of the world to revive the appreciation for thread hand embroidery that is dying due to our demand for mass produced fashion. 

    What makes our embroidery Unique?

    Our artisans are some of the most talented hand embroiders in the entire region. Masters of many embroidery techniques, they are able to use different styles in a single design. This is what differentiates our hand work from others. We use the most delicate needle work reserved for royals & weddings, in a contemporary design making the traditional more urban. 

    artisan made

    We believe in full transparency. 

    We have personally spent the last 3 years working closely with our artisans to bring them up to the quality standards and the taste of the modern buyer. We pay our artisans above market rate for their work and provide them with all materials and support in advance to make it easy for them to work at their own pace and out of the comfort of their homes, giving more women an opportunity for employment.


    fair trade brand founders Sustainable fashion brand founder ethical fashion founder