Purple Impression is a Fair trade brand that aims to bring people together through art and fashion. We work with women artisans in Pakistan who hand embroider our designs. Our goal is to provide them with employment, fair pay and direct access to broader market giving them an opportunity to educate their children and become financially independent.
A big mission of ours is to connect you to a different part of the world. We want to show you the faces of the women making your clothes so you can see them, hear them and relate to them. Through this you can build a connection with your clothes which has a lot more meaning.
A few months ago we ran Ask our artisans campaign where anyone could ask anything from our artisans. We had Starre Vartan a sustainable author/blogger/traveler from ecochickie ask a few questions which we got answered from Asma, the maker of the boyfriend button down shirt. All of the answers are her's and completely unedited and unscripted.
See Video Above and take a journey through the production of our Asma Button Down.
The Shirt is cut and the embroidery pattern is traced onto the fabric using the traditional prick and pounce method.
It is then given to Asma to who puts life into it with her skills of hand embroidery.
The shirt is then taken to our production facility where it is sewn ethically by our master tailors, one shirt at a time.
Creating a Piece of Art unlike any other.